Mobile Usage in Commercial Real Estate
In the commercial real estate industry, mobile devices now account for more than 1 out of 5 online visits.
It goes without saying that having a responsive website is critical for any CRE company that wants to effectively target and convert prospective tenants, investors and brokers. Mobile sites work in a different way to desktop sites, using screen dimensions adapted to the device, “finger-friendly” interactions, shorter text, and faster loading times.
Highlights from our 2016 study results:
CRE Mobile Trends
Visits from mobile devices in 2016 account for 22.6% of online visits in commercial real estate (up 2.9% year-over-year).
Top Mobile Brands
The most popular mobile device brands (by usage) in commercial real estate include:
#1 – Apple
#2 – Samsung
#3 – LG
#4 – Motorola
#5 – Microsoft
iOS vs. Android
The top operating system for commercial real estate in 2016 is iOS that accounts for 70.3% of the market usage (up 4.1% year-over-year) compared to Android, 25.3% (down 3.8% year-over-year).
Results for this study were collected and analyzed from data samples of inMotion Real Estate Media’s client websites during 2012-2016.